Viviana Mall Thane: Location, Stores & Shops, Timings, Nearby Areas
Since opening in June 2013 as Sheth Developers’ flagship project, Viviana Mall has consistently held the title of Thane’s biggest and most feature-rich shopping destination — home to one of India’s largest multiplexes, a 900 KVA rooftop solar plant, and the distinction of being the country’s first and only visually-impaired friendly mall. It’s worth knowing upfront that the property has more recently been rebranded as Lake Shore Mall, though most locals, directories, and even many stores within the mall still refer to it by its original name. Here’s a complete look at what this Eastern Express Highway landmark offers.
Viviana Mall Quick Facts
| Detail | Information |
| Mall Name | Viviana Mall (now operating as Lake Shore Mall) |
| Developer | Sheth Developers (Salsette Developers Pvt. Ltd.) |
| Location | Eastern Express Highway, Majiwada, Thane West, beside Jupiter Hospital |
| Pin Code | 400606 |
| Opened On | June 2013 |
| Total Leasable Area | Approx. 1 million sq ft (built area cited up to 1.7 million sq ft) |
| Total Brands | 250+, with 19–20 anchor tenants |
| Multiplex | Cinepolis, 14 screens, including IMAX, 4DX, and Dolby Atmos |
| Mall Timings | 11:00 AM – 10:00 PM (Mon–Fri); 11:00 AM – 10:30/11:00 PM (Sat–Sun) |
| Rating | 4.4/5 across 364+ reviews |
Where Is Viviana Mall Located?
Viviana Mall sits on the Eastern Express Highway in Majiwada, Thane West, positioned directly beside Jupiter Hospital — one of the area’s most widely recognised landmarks. This location gives the mall exceptional visibility and connectivity along one of Mumbai Metropolitan Region’s most significant highway corridors.
A few pointers that make the address easy to identify:
- The mall’s most consistently used navigational reference is its position beside Jupiter Hospital, a well-known local landmark
- Its Eastern Express Highway frontage makes it well-connected with all areas of Thane and easily reachable from Mumbai’s central suburbs
- Some listings and store addresses reference nearby localities like Runwal Nagar, Voltas Compound, and Laxmi Nagar, all within the same broader Majiwada-Eastern Express Highway belt
From Viviana to Lake Shore: A Recent Rebrand
It’s genuinely worth being transparent about this, since the “Viviana” name remains so widely used:
- The mall has been rebranded as Lake Shore Mall, now managed under Lake Shore India Advisory
- Despite this official name change, the vast majority of store listings, reviews, and everyday references continue to use “Viviana Mall,” reflecting how deeply the original name is embedded in Thane’s local vocabulary
- For practical purposes, searching either “Viviana Mall” or “Lake Shore Mall” should lead you to the same Eastern Express Highway property
Thane’s Biggest and Most Feature-Rich Mall
Viviana Mall has consistently been ranked as the best and most premium shopping destination in Thane since opening, and its scale genuinely supports that reputation:
- Spanning up to 1.7 million sq ft of built area with over 1 million sq ft of leasable retail space, it remains the largest mall in Thane and one of the biggest in the Mumbai Metropolitan Region
- The mall houses a 900 KVA rooftop solar power plant, making it the first mall in India to generate 91,000 watts monthly through solar energy — a genuinely significant sustainability initiative for its time
- It holds the distinction of being India’s first and only visually-impaired friendly mall, having launched the “XRCVC-Viviana Extension,” a dedicated resource centre supporting visually impaired visitors
Stores and Shops at Viviana Mall
With more than 250 brands across three levels, Viviana Mall offers Thane’s most comprehensive retail experience:
Anchor Stores
- Shoppers Stop, Lifestyle, Pantaloons, Max, and Home Centre, anchoring the mall’s broad fashion and home goods offering
International Fashion
- Zara, H&M, and Marks & Spencer, all significant global fast-fashion anchors
Beauty
- Sephora, the globally recognised beauty retailer
Premium Jewellery and Watches
- Swarovski, Michael Kors, Tanishq, and Rado, covering fine jewellery and premium timepieces
Fashion and Footwear
- United Colors of Benetton, Celio, Only, Mochi, Crocs, Hush Puppies, and Metro Shoes, among many others
Automotive
- A BMW car showroom, a genuinely distinctive inclusion within the mall complex
This combination of established Indian department stores alongside international fashion, beauty, and premium jewellery brands, plus the unusual BMW showroom, gives Viviana Mall a genuinely comprehensive and premium retail identity.
Entertainment and Dining at Viviana Mall
The mall’s entertainment and dining offering is substantial, matching its status as Thane’s flagship shopping destination:
- Cinepolis megaplex: 14 screens, including IMAX, 4DX, and Dolby Atmos formats, making it one of the largest and most advanced multiplexes in India
- Fun City: A gaming arcade and play area for children, offering activities including LEGO workshops that visitors specifically praise
- Food court: Seating for over 1,200 people at a time, featuring outlets like Sbarro and South Indian food express Swamy
- Standalone restaurants: Including Mainland China, adding to the mall’s broader dining variety
Viviana Mall Timings
The mall follows a structured weekday-weekend schedule:
- Monday to Friday: 11:00 AM to 10:00 PM
- Saturday and Sunday: 11:00 AM to 10:30 PM or 11:00 PM, depending on the specific listing
- Food court: Operating from 11:00 AM to 11:00 PM
- Multiplex: As per Cinepolis show timings, which can extend later into the evening
How to Reach Viviana Mall
Road
The mall’s direct frontage on the Eastern Express Highway gives it exceptional connectivity across Thane and Mumbai’s central suburbs, making it easily reachable by private vehicle or cab from a wide catchment area.
Parking
Viviana Mall offers parking for approximately 2,000 vehicles, a substantial facility reflecting the mall’s status as Thane’s biggest and busiest shopping destination.
Areas Near Viviana Mall
Being positioned in Majiwada along the Eastern Express Highway, the mall sits close to several significant Thane localities:
- Jupiter Hospital, directly adjacent and the mall’s primary navigational landmark
- Majiwada, the immediate locality surrounding the property
- Laxmi Nagar and Runwal Nagar, both nearby areas referenced in various store addresses within the mall
- The broader Thane West commercial belt, well connected via the Eastern Express Highway
Frequently Asked Questions
Q1. Since the mall has officially rebranded to Lake Shore Mall, will using “Viviana Mall” in navigation or searches still work?
Yes, given how deeply embedded the original name remains in local usage, directories, and even individual store addresses within the mall, searching for “Viviana Mall” should still reliably lead you to the same Eastern Express Highway property in Majiwada.
Q2. Is the visually-impaired friendly infrastructure something regular visitors would notice, or is it a specialised, separate facility?
The XRCVC-Viviana Extension functions as a dedicated resource centre specifically supporting visually impaired visitors, so while regular visitors may not directly interact with this facility, it reflects broader accessibility features built into the mall’s overall design that benefit a range of visitors.
Q3. Given the mall’s 14-screen Cinepolis megaplex, is it worth prioritising this specific multiplex over others in Thane for premium formats like IMAX?
Yes, since it’s specifically noted as one of the largest and most advanced multiplexes in India with IMAX, 4DX, and Dolby Atmos formats, it’s genuinely a strong choice if you’re specifically seeking premium screen technology, distinguishing it from more standard multiplex setups at other Thane malls like Korum.
Q4. How does Fun City’s LEGO workshop and gaming arcade compare to entertainment options at other Thane malls for a family visit?
Based on visitor feedback specifically praising the LEGO classes and range of activities at Fun City, it stands out as a genuinely engaging entertainment option for children, making Viviana Mall a strong choice for families prioritising kids’ activities alongside shopping and dining.
